An article from online about font choices. How are individuals being represented here simply by their choice of font?
What Your Font Says About You
There was a time when companies kept graphologists on staff to analyze
candidates’ handwriting. Today, many employers are looking at your choice of
typefaces to determine your character and suitability for a job.
So what does your choice of font say about you? A
lot more than you think; a recent study by researchers at Wichita State
University has revealed that your typeface can reflect your personality type,
mood, and attitude. Find out what your favourite font says about you—and when
it's appropriate to use it.
Serif Fonts
These are the fonts with rounded edges on the
letters, or extra strokes added to the top and bottom of each character. These
details are called ‘serifs’.
·
Times New Roman: Stable, polite, conformist, mature, formal, and
practical, TNR is your best bet for business and technical documents, Web text,
online news and tests, and spreadsheets. Your all-business font of choice.
·
Monospaced fonts: Also known as fixed-width, all the
characters of this typeface take up the same amount of horizontal width.
·
Courier New: Poor Courier—study respondents deemed it rigid,
sad, dull, unattractive, plain, coarse, and masculine, in addition to
conformist and mature. You may want to try it for cold, unemotional ‘Dear John’
letters, if at all.
Sans Serif Fonts
These are the typefaces without the embellishments
that distinguish serif typefaces—sans means without in French.
·
Arial: Stable and conformist like TNR, this font was
also judged unimaginative by those surveyed. Best for spreadsheets, Web
headlines, and PowerPoint presentations—so if you’re planning on rocking the
company boat at your next meeting, this font could give your ideas authority.
·
Verdana: Dull, according to respondents. Best for
online tests, math documents, computer programming, spreadsheets and
PowerPoint. Oh, and instant messaging—we’re not sure why you’d want to appear
dull in a text message, but it was ranked second for this purpose.
·
Scripted/fun fonts: Typefaces with a personal, informal touch,
designed to resemble calligraphy or handwriting.
·
Comic Sans: The wacky uncle of the font family, subjects
described this one as youthful, casual, and passive. Save it for Web graphics,
documents aimed at kids, and digital scrapbooking. A fun choice for invitations
to kids’ parties.
·
Gigi: Meet the sex kitten of the typeface
universe. Flexible, creative, happy, exciting, attractive, elegant, cuddly, and
feminine—these were the adjectives associated with this ornate sans serif font.
Also, unstable, rebellious, youthful, casual, passive, and impractical, making
Gigi perhaps the most complex typeface of them all. Judged suitable for
E-greetings and nothing else, so approach this font with caution.
·
Display or modern
fonts: Dramatic, striking fonts, including
the grotesque style.
·
Impact: Here’s another font that you may want to use
sparingly if at all: the assertive, rigid, rude, sad, unattractive, plain,
coarse and masculine Impact. Deemed appropriate for Web headlines only
(presumably the scary ones), this typeface is best avoided.
The final word on fonts? Feel free to play around
with your personal correspondence, but stick to the classics like Times New
Roman and Arial, particularly at work. No one wants to read a legal brief in
curly, cuddly Gigi.
http://www.readersdigest.ca/home-garden/money/what-your-font-says-about-you/
This font is called Gigi
This font is called Times New Roman
This font is called Arial
This font is called Comic Sans
This font is called Verdana
This font is called Impact
This font is called Courier New